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Cannes looks to break the glass ceiling | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Josh Kolm

Lions Festivals has announced a new attempt to break down stereotypical images of gender in advertising by awarding work that challenges those stereotypes.

The Glass Lion: The Lion for Change, will be awarded to highly creative advertising and communications work that also makes a positive and progressive contribution to gender representation. There are no categories for the award, although a Grand Prix may be awarded to a Glass Lion winner, depending on the judges’ decision.

Read more: http://strategyonline.ca/2015/03/02/cannes-looks-to-break-the-glass-ceiling/#ixzz3TKjXQygC
 

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